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Highsnobiety / CG Watkins

Brand: Highsnobiety

Release Date: June 22

Buy: Online at the Highsnobiety Shop and in-person at our Paris pop-up at 35-37 Rue des Francs-Bourgeois, 75004

Editor's Notes:  It’s that time of year again and our Not In Paris collection is almost here. While previous editions leant into the Not In Paris theme (our second lookbook photoshopped our model into classic Parisian locations, and our third brought him on an international tour that was anywhere but Paris), for our 4ème édition, we decided to bring Not In Paris to the city itself.

 

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Highsnobiety / CG Watkins
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Highsnobiety / CG Watkins

 

The lookbook takes us on a tour of Paris: hitting up a tabac, posing outside a métro station and, of course, stopping to pick up a miniature Eiffel Tower keyring. The pieces themselves play on the aesthetics of classic Parisian tourist merch. T-shirts, baseball caps and a knitted sweater are all adorned with typical PARIS logos, with an added Not In Paris branding. Elsewhere, we use the Eiffel Tower iconography on socks, a tee and a hoodie, as well as rebranding ourselves as “Le Highsnobiety.”

 

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Highsnobiety / CG Watkins
not-in-paris-lookbook-07
Highsnobiety / CG Watkins

 

 

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Highsnobiety / CG Watkins
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Highsnobiety / CG Watkins

 

The images also gives a behind-the-scenes look at some of the brand collaborations dropping next week. From red-light neon vibes from Hotel Amour to a Lemaire croissant bag peaking out of our model's pocket, see which ones you can spot.

Check out lookbook above, shop the release below, and check out the rest of the Not In Paris releases here.

Not In Paris 4 Knitted Crewneck Sweater

Not In Paris 4 Knitted Crewneck Sweater

$140

Highsnobiety

Buy at Highsnobiety

Not In Paris 4 Eiffel Tower T-Shirt

$50

Highsnobiety

Buy at Highsnobiety

Not In Paris 4 Logo T-Shirt

$50

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Logo T-Shirt

Not In Paris 4 Logo T-Shirt

$50

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Logo Hoodie

Not In Paris 4 Logo Hoodie

$110

Highsnobiety

Buy at Highsnobiety

Not In Paris 4 Baguette Longsleeve

$65

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Eiffel Tower Socks

Not In Paris 4 Eiffel Tower Socks

$15

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Eiffel Tower Socks

Not In Paris 4 Eiffel Tower Socks

$15

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Cap

Not In Paris 4 Cap

$45

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Cap

Not In Paris 4 Cap

$45

Highsnobiety

Buy at Highsnobiety
Not In Paris 4 Logo Cap

Not In Paris 4 Logo Cap

$45

Highsnobiety

Buy at Highsnobiety
  • Photographed by:CG Watkins
  • Styled by:Kevin Lanoy
  • Art Direction:Laura Fritz, Majada Ramadan
  • Executive Production:The Morrison Group
  • Produced by:Anna Kasparian at Kitten Productions
  • Hair and Makeup:Mathilde Maquilleus
  • Production Assistant:Caroline Saumet
  • Photo Assistant:Elie Benistant
  • Styling Assistant:Oriane Houdayer
  • Model:Aliou at Models Lane
  • Casting by:Shahriyar Ghobadpour at CVILIAN
  • Retouching by:Melanie Glück
  • 3D Designer:Filip Setmanuk, Melanie Glück

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