Off-White™ has dropped its first full eyewear line and it's packed to the brim with attitude.
“I don’t believe in gender, only design,” said Virgil Abloh in a statement and that sentiment can definitely be felt in the collection. Across several avant-garde and classic silhouettes, the collection is bold and genderless.
The collection highlight is the exaggerated “Alps” frame in yellow with a matching tint that completely takes over with an oversized shield lens and thick, wrap-around construction. Like the rest of the collection, the extra AF shades succinctly communicate a "Don't talk to me" vibe – which, if we're honest, is the point of any good pair of sunnies.
For the campaign, Abloh tapped photographers Tanya and Zhenya Posternak to capture talents such as supermodel Helena Christensen, actress and model Justine Biticon, and the musician Lil Dre to showcase the collection's full genderless range.
“I chose Helena, Justine, and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White™ stands for. Creativity, perseverance, confidence,” remarks Abloh.
The Off-White™ eyewear collection will be sold at off---white.com, independent Off-White™ stores globally, and select retailers.