Swiss watch giant Omega has launched a new ladies collection titled De Ville Trésor with the stunning Kaia Gerber as its face. The fast-rising young model is the daughter of Cindy Crawford, who has herself been an ambassador and friend of the brand for more than 20 years. Having inherited her mother’s natural beauty and elegance, Gerber was a logical choice to represent the new collection.

Designed for a new generation of women like Gerber, the new Trésor designs demonstrate the brand’s dedication to producing “exquisite beauty” for, well, exquisite female beauty. With equal attention paid to innovation, all nine models in the collection are distinguished by their extra thin cases and highly-precise quartz Omega caliber 4061 movements.

To launch the new collection, Omega called on the legendary photographer Peter Lindbergh who has previously worked with Crawford, to capture Gerber in a series of black-and-white stills. Shot in Malibu Beach, California, the images feature Gerber looking beautifully laid back and casually posing as she dons her timepiece of choice from the elegant new collection.

The Trésor name is not new and was first used by Omega in 1949. At the time, it referred to the watch's “treasure”, which was its 30mm caliber movement. While honoring the luxury brand's impressive heritage, the new collection brings a modern edge to the classic design with details such as embossed Roman numerals, diamond paving along each side of the case, and a special mirrored "Her Time" case back. To finish it off, each watch has a single diamond set within the crown.

Choose from a range of nine models measuring 36mm or 39mm and various options including a stainless steel or 18K Sedna™ gold case, leather or fabric strap, and a selection of dial colors.

For more on Omega, check out the cutting-edge new factory they opened in Switzerland last year.

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