Google has become the latest company to adopt a trend started by a fierce rival. At yesterday's San Francisco keynote, the tech company took a leaf out of Apple's book and revealed that its Pixel 2 smartphone will do away with the headphone jack no one could seemingly live without just a year ago.

And to think we were all laughing at Apple's decision to get rid of the headphone jack on its iPhone 7 last year. Does anyone remember the shade thrown at Apple in Google's ad for the first Pixel? Check it out below (around 42 seconds in):

Since Apple's decision, HTC, Motorola and the Essential phone have also followed suit and dropped the 3.5-millimeter headphone jack from their devices.

In a time where Apple has been criticized for no longer leading the charge in tech innovation and instead choosing to perfect existing technologies, the Cupertino based company has pulled off a coup by completely changing the landscape of smartphone design.

Ridiculed just over a year ago, Apple has proven yet again that it knows best when it comes to what direction the industry should be moving in. Whether or not its hardware beats out the competition is another issue, and often comes down to the user's personal preference.

But in forcing Google, HTC and Motorola to follow in its footsteps, Apple once again has the upper hand. It remains to be seen how many other companies jump on the bandwagon, especially since Apple's biggest competitor in Samsung has yet to release its Galaxy S9 and 9 Plus models, while Google has chosen to only remove the headphone jack on one of its two flagship devices.

What makes this development even sweeter for iPhone fans is that the backlash last year and the overwhelming negativity towards the announcement makes us all look a little foolish.

Maybe we shouldn't be so quick to jump on the hate bandwagon next time...

In related news Google has developed a pair of earbuds that will make you a linguistic expert.

What To Read Next

  • Image on Highsnobiety

    There's a Bullet Hole in Nate Lowman's Supreme Vans

    Sneakers
  • rappers real names list Desiigner lil skies wiz khalifa

    An Exhaustive, A-Z Journey Through Real Rapper Names

    Music
  • Image on Highsnobiety

    Who's Buying Rudy Giuliani's $75 YEEZY Knock-Offs?

    Culture
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
  • nas jay z beef

    A Brief History of the Nas vs. JAY-Z Beef

    Music
  • Lil Wayne

    These Are the Rappers With the Most No.1 Hits

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.