Highsnobiety

If the rumors are true and the upcoming Barbie film has actually caused the world to run out of pink, then the anticipated PLEASURES x PUMA Velophasis seems to have gotten its supply just in time.

Sporty, futuristic, and (of course) entirely pink, the collaborated sneaker classically melds the old with the new, encouraging PUMA’s iconic silhouette to take on Y2K visual codes.

Taking direct inspiration from its roots in Los Angeles, PLEASURES brings a DIY, hand-dyed aesthetic to the Velophasis championing summer aesthetic without compromising craftsmanship.

The result is a uniform sneaker with a unique customizable feel.

Sat atop a pink rubber outsole, The PLEASURES x PUMA Velophasis features a midsole that gets the sneaker’s monochrome treatment deliberately, giving the sneaker a worn-in characteristic.

With a translucent cage tinted using a purple “overdyed” method and laces to match, it’s clear that this collab gives a new meaning to the Velaphasis’ historically intricate, or “techy” looking running sneaker.

The PLEASURES x PUMA Overdyed Velophasis is available starting June 24, 2023. Stay tuned for more information regarding the pre-sale on @pumasportstyle and @pleasures in the upcoming days.

Image on Highsnobiety
Puma x PleasuresVelophasis Overdyed
$165
Buy at Highsnobiety
We Recommend
  • PUMA and PLEASURES Are Bringing Punk to the Racetrack
    • Style
    • sponsored
  • From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • AC Milan's New Fourth Kit Is a PLEASURE(S) On the Eyes
    • Style
  • FENTY x PUMA's Sneakers Just Joined the Wild Side
    • Sneakers
  • FENTY & PUMA’s Avanti Sneaker Is Fit For Royalty
    • Sneakers
What To Read Next
  • HOKA's Chunky Hiker Is Seriously Smoking
    • Sneakers
  • Veja's New Running Shoe Is a Surprisingly Slick Crossover Sneaker
    • Sneakers
  • The Trader Joes Tote Bag Is No Stanley Cup
    • Style
  • Ghettotech, Bootytech, Sextech, meet the Detroit trio HiTech
    • Culture
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
  • 2024, the Year of the Beautiful Celeb Couple
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.