Last week, the menswear community gathered at PROJECT Las Vegas, the highly regarded trade show that brings fashion brands, retailers, and media together, to unpack the state of streetwear. This season’s show included N:OW, a subset of PROJECT that focuses on culturally relevant fashion and serves as a creative hub for participants.

Since its debut at PROJECT Las Vegas last year, N:OW has quickly grown into an important center of activity for the market. “N:OW is the first show I know about that’s looked at streetwear and validated it and said that we actually matter,” Thulani Ngazimbi, the founder of The Rad Black Kids, told us. “They’ve given us a [new] platform, all of the streetwear people, so it’s kind of dope to see that the show’s grown dramatically; apparently, it’s four times the size of the first show in Vegas.”

For other brands, N:OW has helped them stretch beyond their core customers. “It’s been great. It’s been a different customer than we’re used to. We just finished Pitti and then Paris Fashion Week and then New York Fashion Week, so it’s a different crowd, but we’re getting some interesting customers who have come through who we wouldn’t probably see before, so I think it’s been really successful for us,” David Raysse, Brandblack’s founder, shared with us.

Brands in attendance included Alpha Industries, Atomic Mission Gear, Champion, Pink Dolphin Clothing, Publish, and Super by Retrosuperfuture, to name a few. "We’re receiving so many inbound requests from brands and retailers to be part of next season," Brian Trunzo, senior consultant and forecaster for WGSN, told us. "They want to be part of the presentations and the panels and the discussions and the community building that’s going on. It’s been really overwhelming and good."

Not only was Highsnobiety on the ground to cover the three-day event, which took place at the Mandalay Bay Convention Center, we were an integral part of the show’s programing, which included our very own Jeff Carvalho and Noah Thomas taking part in panels discussing some of the most pressing subjects in fashion today. One panel included Carvalho and Trunzo accompanied by Manny Martinez, founder of American Branding and representing Champion, and Andrew Hampshire, senior buyer for Concepts. They deep-dived into who the new luxury consumer is. The conversation was supported by Highsnobiety’s white paper on the state of luxury fashion, which was published last year.

“I love the topic. I think Highsnobiety is one of the few thought-leaders in the space who can conduct this conversation, so the fact that they did that to me is very impressive and very necessary,” Trunzo told us. “Usually, these sorts of white papers are written by management consultants or trend researchers or people who aren’t necessarily in this space. So for Highsnobiety to use their position is the perfect platform to host that conversation.”

Of course, PROJECT Las Vegas wasn't all business. On February 6th, PROJECT took over The LIGHT Vegas nightclub and hosted one of the most-talked about parties of the week that included a sick performance by A$AP Ferg. Peep the video above to experience PROJECT Las Vegas through the lens of Highsnobiety’s Noah Thomas, which includes riding around Vegas, checking out what’s hot on the floors at PROJECT, and meeting up with Ferg backstage before the show.

And for more on PROJECT, check out ProjectShow.com. See you next season.

We Recommend

  • Image on Highsnobiety

    Here Are the Six Brands To Look Out For This Year At PROJECT.

    Style
  • Image on Highsnobiety

    You Won't Want to Ghost on Stone Island's SS22 Ghost Pieces

    Style
  • Image on Highsnobiety

    Reebok & Pyer Moss Want You to Protect Your Inner G(od)

    Culture
  • Image on Highsnobiety

    Here Are 10 of the Slickest Black & White Sneakers to Shop for Every Budget

    Style
  • Image on Highsnobiety

    Y/Project's Middle Finger Earrings Had Us at Hello

    Style
  • Image on Highsnobiety

    A Kind of Guise's Latest Project Is a Real Souvenir

    Style

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.