The team at PROJECT is set to return live in Las Vegas and we’re giving you a preview of what some of our favorite brands are cooking up next season.
Taking place August 9-11 at the Las Vegas Convention Center, PROJECT Las Vegas will showcase the best in men’s and women’s contemporary brands featuring a comprehensive collection of categories; such as sportswear, contemporary collections, denim, activewear, loungewear, tailored, outerwear, footwear, and accessories; as well as the return of PROJECT'S renowned streetwear community, NOW.
In addition, PROJECT will be introducing a new group of emerging brands as part of the Informa Markets Fashion for Change (IMFC) Incubator Program — an initiative to support, nurture, and elevate minority-owned, women-owned, and LGBTQIA+-owned fashion brands.
From sportswear OGs like Nautica and Umbro to emerging menswear labels like Chelsea Grays and Marcatory, read on to see the eight brands we’re eyeing at PROJECT Las Vegas this year. If you can’t make it in person, PROJECT has made it easy to stay connected with what’s going down through fresh editorial content accessible online throughout the event.
Chelsea Grays
The eponymous label was founded by CFDA designer Chelsea Grays and focuses on global political and social issues and translates them into clothing. Their designs focus mainly on menswear but they also create unisex pieces and womenswear. The label is perhaps best known for its mix of prints and patterns and for creating innovative men's silhouettes that often push creative boundaries.
Marcatory
Marcatory is a Korean-owned streetwear brand whose entire aesthetic is based on California culture. Their slogan says it all: “Hot summer vacation at a resort in California.” Think comfortable, unisex silhouettes like sweatpants, sweatshirts, and oversized tees in a range of bright colors reminiscent of the gorgeous west coast climate.
Dead. Than. Cool.
Denim label Dead Than Cool is on a mission to create high-quality luxury jeans without the luxury price tag. Their handcrafted jeans use Italian and Japanese denim sourced from Paris and handpicked by world-renowned artisans.
Oak & Acorn
Founded and produced in Harlem, New York, Oak & Acorn is a luxury denim brand that pays homage to the contributions of indigenous Americans and enslaved Africans that have shaped American manufacturing. The label also raises awareness of organizations that support and empower those impacted communities while their commitment to sustainability means they use eco-fibers like hemp, recycled and repurposed denim, natural indigo artisan textiles, and deadstock fabrics.
Umbro
Umbro’s double diamond logo adorn the uniforms of some of the finest football clubs in the world. From shirts, shorts, and shoes, they’ve got everything you need to look and perform your best — on or off the pitch.
Nautica
As one of the stalwarts of classic American sportswear, Nautica has been inspiring people to experience the joy of the seas through clothing for nearly four decades. You’ll find their aesthetic hasn’t changed much over the years; refined casual classics take you from the boat to the bar with ease.
Dickies
The OG workwear label partnered with LA-based experiential retailer Fred Segal on a pop-up shop that celebrates the casual coolness of iconic Dickies silhouettes. Featuring five of Dickies’ most iconic styles — including the 874 Work Pant, Work Shirt, Coverall, Bib Overall, and Eisenhower Jacket — each were exclusively customized for the pop-up by featured LA-area creators.
Saucony Originals
Philly footwear staple Saucony Originals is bringing back an archive style from the ‘90s along with new iterations of fan favorites for SS22. The Saucony 3D Grid Hurricane first dropped in 1997 and returns in two OG colorways while the Shadow 6000 gets a pastel makeover inspired by the actual Saucony Creek in Pennsylvania.
