With the current trend for ‘90s revival showing no signs of slowing down, it’s no surprise that PUMA, with its extensive sportswear legacy, would throw their hat into the ring, digging into their extensive archives to reissue a running model that screams ‘90s aesthetic—the Cell Venom.

As part of the Cell Venom’s relaunch, there's a special launch event planned in Berlin to commemorate its release. PUMA has teamed up with sneaker retailer solebox’s Berlin chapter for a limited release launch, taking place on Thursday, December 6 at 5 pm. Following this, we’ve been told that there will be a second, secret launch event with a twist at a location nearby. We don't have all of the details right now but we'll keep you informed as they trickle in.

First released in 1998, the Cell Venom clearly speaks the language of its era, featuring a classic mesh/suede construction, striking logo hits and a wealth of ‘90s tech, most notably the shoe’s eponymous Cell technology; a series of hexagonal cells in the midsole that provided vital cushioning in the heel area for runners. Finishing touches such as the shoe’s distinctive lacing system and rugged outsole clearly establish the shoe as a product of its time, bold, considered and geared towards serious distance runners.

Ultimately, the Cell Venom’s revival marks the return of a sneaker that unwittingly laid the groundwork for much of contemporary sneaker design’s favored techniques; aggressive lines, maximalist design and branding, branding, branding. After all, the ‘90s was a time when style and technology became true battlegrounds in the sneaker wars, and a model like the Cell Venom demonstrates how that atmosphere pushed PUMA to become ever bolder and more daring with its silhouettes. Twenty years later, those risks seem almost prescient.

Stay tuned for more details in the coming days, and we’ll keep you posted on the drop.

We Recommend

  • Image on Highsnobiety

    PUMA’s AD4PT Pack Might Be Its Best Release In Ages

  • Image on Highsnobiety

    This PUMA Collection Comes Pre-Aged to Perfection

  • Image on Highsnobiety

    PUMA Kicks Off 2022 With Quality Sportswear Necessities

  • Image on Highsnobiety

    These Nipsey Hussle-Inspired PUMAs Bring Back the Color Blocked Toe Box

  • Image on Highsnobiety

    PUMA and Pronounce Get Tech Heavy for SS22

  • 90s hip hop fashion feature Adidas Guess Nike

    The Trends & Brands That Defined ’90s Hip-Hop Fashion


What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.