Your Highsnobiety privacy settings have blocked this JW Player video.

Over the last few years, outdoor brand Salomon has been unexpectedly embraced by a crowd that is far-removed and worlds apart from the French label's genesis in Annecy, at the seat of Europe's most renowned mountain range, the Alps.

Salomon has become one of the most-watched outliers at Paris Fashion Week, as technical hiking and mountaineering shoes have somehow found their place amongst Maison Margiela Tabis and limited collaborations. The brand became part of the conversation after being tapped by Parisian boutique The Broken Arm, which was co-founded by Romain Joste and Guillaume Steinmetz, who happen to be avid trail runners. Joste and Steinmetz admired Salomon for its balanced function and aesthetics, and had ambitions of collaborating on a Snowcross boot, which hit shelves in 2015.

While this was still perplexing to the fashion-tastemaker crowd, it took further collaborations with Boris Bidjan Saberi, plus a concerted ramp-up of Salomon's in-line offerings, for the brand to gain an even more stable foothold in the world of limited sneakers, and in the e-pages of Highsnobiety. Within the same time frame, Salomon's ascent in this new market has been in parallel with the rise of other technical brands like Nike ACG and ACRONYM, as well as other performance footwear rooted in hiking like those from adidas Terrex, Hoka One One, while fashion brands like Balenciaga and 1017 ALYX 9SM have also been channelling hiking cues into their designs.

Within Salomon, Jean-Philippe Lalonde has been working to close the gap between Annecy and the streets of Paris Fashion Week by spearheading new directional footwear projects, and new collaborations. Inside Salomon's showroom at Paris Fashion Week SS20, where the brand debuted a new collaborations with Japanese designer Fumito Ganryu, we spoke with Lalonde about his role, and how Salomon footwear has been recontextualized in recent years.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • rihanna dior couture show 2024
    Rihanna at Couture Week? Now, That's Haute
    • Style
  • schiaparelli couture spring 2024 show
    Schiaparelli's Robot Baby Is Already a Couture Star
    • Style
  • dior winter 2024 show
    The Making of Dior's Celestial Winter 2024 Show
    • Style
  • kidsuper fw24 Ronaldinho
    KidSuper's String Theory Pulled an Iconic Runway Moment
    • Style
  • comme des garcons nike air max fw24
    COMME des GARÇONS Upped Its Nike Air Max Game Literally
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • air jordan 4 sail 2024
    The Air Jordan 4 Sets Sail & Strikes Gold
    • Sneakers
  • air jordan 4 sail metallic gold
    How to Make "Sail" Jordan 4s Better? Add a Hint of Gold
    • Sneakers
  • new balance sandal 2024
    New Balance's Dad Sandal Is Ready to Rule BBQ Season
    • Sneakers
  • Sha'Carri Richardson holding Jacquemus' black leather Nike Swoosh handbag
    Jacquemus' Latest Nike Collab Is Swoosh Genius
    • Style
  • tracee ellis ross asics sneakers
    Tracee Ellis Ross' ASICS Game Is Strong
    • Sneakers
  • avavav fw24
    AVAVAV FW24 Was So Trash
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.