Mario Guzman, the mastermind behind the cannabis brand SHERBINSKIS, calls in for this week’s episode of ‘The Dropcast’ to speak with hosts Jian DeLeon and Noah Thomas about his business from its roots up to the present day and being dubbed “the Supreme of Marijuana.” As people are gearing up for that time of the year, Mario also shares smart ways to go about selecting your options.
The quick hits begin by revisiting an event from earlier in the week as the cast pay their respects to Chynna Rogers, an up-and-coming rapper who passed away at the young age of 25. Then, things go even further back to last season when BEAMS came out with Crocs that were meant to be a part of a capsule collection with Highsnobiety. The Japanese label is back with new military-inspired sandals that the cast is all for (3:56). Another possible return is the Nike SB Dunk Low “Buck” from 2003 which could be returning later this year (5:20). The sneaker’s University of Oregon colorway happens to be the same green and gold that reps Jian’s alma mater, making it an automatic cop.
Contemporary artist Daniel Arsham recently announced his newest project, a Uniqlo capsule in collaboration with Pokémon (6:48). As the first visual artist to be granted access to Pokémon’s archive, Arsham’s work is proving that the animated franchise continues to thrive. However, the current times are rough for young fashion designers, and LVMH recognizes that. Mario, Jian, and Noah support the group’s decision to cancel this year’s LVMH prize in order to set up a fund that supports previous winners (9:17).
NBA has put a contingency plan in place which includes individual and team training for players before the season resumes (11:02). The cast comes up with novel but not impossible ideas for alternative strategies as they suggest players to battle it out, gladiator style. The fashion industry is also fighting tooth and nail to stay on top during the Covid-19 pandemic, with a new study positing that consumers will start to reach for heritage rather than hype products (15:28).
Mario speaks on running his business successfully during the current crisis as well as the necessary traits for a lasting business (17:20). As Mario shares, the SHERBINSKIS dispensary is the new kid on the block, but his philosophy represents the future for many new brands. He takes it back to the beginning when he was growing out of his garage in the early 2000s while being involved in the legalization movement, and the compassion shown towards veterans, disabled individuals, and the sick during that time in San Francisco (21:18). To put things into perspective, Mario reflects on progressing from worrying about getting shut down on a daily basis into being classified as an essential business.
This episode’s Question of the Week (QOTW) asked Dropcast listeners to dig through their memories to the first time they smoked weed (28:07). Callers share the good and the bad, and Mario joins in with anecdotes of his first joint at the age of 11. In “What’d You Cop?” Mario treated himself to a Mercedes-Benz S-Class 560 but also did his share of giving through donations (35:38).
This weekend, catch up on new episodes of ‘Vibe Check,’ Highsnobiety’s latest podcast which recently featured A$AP Ferg dropping his quarantine playlist and workout routine, and make sure to tune in to new episodes released every Tuesday and Thursday. Keep your eyes peeled for the next Dropcast QOTW which will be posted on Highsnobiety’s Instagram, and make sure to leave a voicemail on the hotline at 833-HIGHSNOB (833-444-4766) for a chance to be featured in a future episode.