Design
Where form meets function

Fans of The Simpsons will now be able to enjoy the taste of Squishees, Buzz Cola, Lard Lad Donuts, and Hot-Lamp Hot Dogs at the Kwik-E-Mart, with the show’s famous convenience store having opened IRL in Myrtle Beach, South Carolina.

The store, owned by Apu Nahasapeemapetilon in the animated series, has been recreated in the town’s Broadway at the Beach, opening for business on Friday. Its design is faithful to the show’s depiction and sells Duff Beer (no Fudd, though, Shelbyville types), Flaming Moe energy drinks, and a variety of other Simpsons memorabilia.

“Broadway at the Beach is like no other location. It really draws a lot of foot traffic, walking around, and I think it’s the perfect sort of first place,” said Mark Cornell, senior VP of attractions development at SimEx-Iwerks Entertainment, which is behind the project in partnership with FoxNext Destinations and Gracie Films. “I think the Simpsons would come to Myrtle Beach for a vacation.”

The store will soon serve as an exit for next door’s Aztec Theater — also recreated from the show — which will host a 4D Simpsons experience when it opens later this year.

So, who’s heading to Myrtle Beach for a Squishee? Let us know below if you plan to visit the store.

In related news, ASOS Design linked up with ‘The Simpsons’ for a clothing collection.

A Berlin-based gal from Brum.

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