Where form meets function

Snapchat has partnered with luxury fashion brand Coach for an intriguing collaboration. The two in turn present Snapcode pins, with each pin unlocking a corresponding game.

The pins boast the tech company’s familiar ghost logo, in addition to various Coach mascots in Sharky, Uni and Rxi. To land the limited edition accessories, you’ll have to take part in an in-store or ad-based quiz, “Which Coach Mascot are you?,” and then hit up select Coach locations to collect the coinciding pin. When you scan the pin’s Snapcode, a digital game will then be unlocked in “The Arcade.”

The Snapchat x Coach Snapcode pins are extremely limited and available now.

In other Snapchat news, the company’s co-founder, Evan Spiegel, is selling off some of his shares. Follow here for more on the story.

Not NYC, not LA.

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