With an estimated 100 million viewers tuning in to Super Bowl LIV, advertisers went all out, shelling out up to $5.6 million for 30 seconds slot. Even if you're not a die-hard football fan, we can all agree that Super Bowl commercials are a particular highlight of the event– and this year was no exception.

Nostalgia was a big theme this year, with Bill Murray, Bryan Cranston, and Winona Ryder lending their familiar faces Jeep, Mountain Dew, and Squarespace respectively. But it wasn't all laughs. Google forfeited star-power for sentiment, with its poignant spot about an aging employee, who uses the company's technology to remember his wife.

In the days leading up to the big game, brands such as McDonald's, Amazon, and Doritos looked to generate some pre-game buzz with catchy ads. As ever, celebrities are the big draw, with Kanye West, Kim Kardashian, Lil Nas X, Post Malone, Missy Elliot, Maisie Williams, and many more repping major brands in the TV spots.

Meanwhile, things got weird when Pringles enlisted Rick & Morty to introduce its new chips flavor, while Microsoft got us in our feelings in an emotional ad about the first woman to ever coach in the Super Bowl. Elsewhere, PETA's controversial Colin Kaepernick-inspired ad raised several questions about activism.

Tragically, the news of Kobe Bryant's sudden death last week has cast a dark cloud over this weekend's celebrations, causing several brands to pull or edit their commercials to respect the late NBA star. For instance, a helicopter scene was cut from John Legend and Chrissy Teigen‘s Super Bowl ad in the week leading up to Super Bowl LIV.

Browse the best Super Bowl 2020 commercials below.

Tom Brady may not be playing but he wasn’t going to be excluded from Super Bowl LIV

Bud Light goes inside Post Malone's brain

Then crossed-over into a Tide ad

Crossovers featured heavy

Kim Kardashian & Kanye West's fast food orders revealed in the McDonald's TV spot

A man reminisces about the love of his life with a little help from Google

Lil Nas X engages in an epic Western showdown for Doritos

Rick and Morty manage to make Pringles creepy

Molly Ringwald sang the praises of Avocados from Mexico

Hundai went full Boston

This Colin Kaepernick-inspired PETA rubbed people the wrong way

Is Jonah Hill going to flake on Martin Scorsese?

Missy Elliott and H.E.R. perform an original song for Pepsi

Maisie Williams sings Frozen's "Let It Go" for Audi

MC Hammer reminds us that our Cheeto hands can't touch this

Winona goes to Winona, Minnesota, where she was born

Bill Murray appears in his first-ever nationally-televised commercial

Mountain Dew shouts out 1980s classic ‘The Shining’

Budweiser explores what makes a “typical American”

Chris Rock is excited about Facebook Groups

Bryan Cranston and Tracee Ellis Ross bring the horror for Mountain Dew

Michelob ULTRA gets Jimmy Fallon to work out with John Cena

Microsoft highlights game-changer Katie Sowers

Ellen DeGeneres and Amazon wonder what people did before Alexa

In an unexpected move, the National Football League aired an ad on police shootings

John Legend & Chrissy Teigen's Super Bowl ad was edited after Kobe Bryant’s death

and Jason Momoa stripped for Rocket Mortgage

What To Read Next

  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

  • Image on Highsnobiety

    Kiko Kostadinov & Marc Jacob's Heaven Are Up to Something

  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

  • Image on Highsnobiety

    Fenty for the Children: Rihanna's Kids' Line May Be on the Horizon

  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.