Taco Bell is coming to Palm Springs this summer, but not to open just another restaurant. Instead, it’s taking over a Californian resort complex to give those who love the fast-food chain the chance to immerse themselves in a unique vacation experience: a Taco Bell pop-up hotel that is “inspired by tacos and fueled by fans.”
Dubbed The Bell, the hotel is taking reservations from June and opens its doors on August 9 for a limited time only. According to CNBC, the space will offer a whole range of wild Mexican food-inspired experiences. There will be a gift shop selling Taco Bell merch, Taco Bell-inspired nail art, and — perhaps worryingly — a hair-styling salon.
Watch the announcement video below.
This isn’t the first time Taco Bell has invited guests to spend the night. In 2016, it partnered with Airbnb to offer customers in Canada a similar experience.
Find out more about reserving your room at The Bell here.
