"Nothing requires the architect's care more than the due proportions of design," reads the site of The Arrivals' freshly launched outerwear collection. And in the case of the New York brand, a truer story was never told. Co-founder, creative director and designer of the new line, Jeff Johnson, just happens to be a former architect who graduated from Pratt Institute Graduate School of Design. The venture is also supported by fellow co-founder and entrepreneur Kal Vepuri, who aside from being a former Fulbright Scholar, has founded over 60 businesses through his investment company The Trisiras Group.

Aside from merely wanting to venture into the fashion realm, Johnson had a larger agenda: to offer high-quality fashion affordably. Every item in The Arrivals collection retails for under $700, a surprisingly fair price for outerwear constructed in the same factories as those of high-end luxury designers.

Function plays the master role in The Arrivals' collection. Cozy materials like shearling, genuine leather and heavyweight virgin wool are reinforced with sealed seams for secure warmth. But there is not a doubt that their overall minimalist aesthetic contributes to their appeal. Affordable, tailored to perfection, in tune with trend and cleanly designed, The Arrivals may be on to something. Shop their release 1.0 here.

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