Brand: The Good Company
Season: SS19
Key Pieces: Swipe through to slide #9 for the best graphic delivery of the drop: a white tee with a “Underneath the Concrete The Dream is Still Alive” printed under some artwork of hands praying in front of the earth. The T-shirt’s optimistic message is nicely contrasted with an eye-catching corporate media-style logo too.
Release Date: March 22
Buy: The Good Company
Editor’s Notes: New York streetwear label The Good Company’s SS19 drop is inspired by the colors of the brand’s home on the Lower East Side in spring. The bright delivery matches the brand’s perennial good vibes and features graphic tees, long sleeves, hoodies, a jean jacket, bucket hats, socks, tote bags, and a lightweight Nalgene water bottle to stay hydrated.
