London's Rig Out heads to Venice Beach for this new "LAds" editorial, showcasing goods from Umbro Pro Training. Continuing the British publication's long lineage of great lookbooks - including some memorable visuals for Palace Skateboards in 2013 - this newest presentation is themed around a day-in-the-life on the West Coast. Although there is a palpable juxtaposition of '90s British sportswear with Los Angeles' grungier side, the editorial certainly presents a fresh perspective.