Yesterday, Nike unveiled the latest iteration of FlyEase, the brand’s proprietary, easy-entry footwear system designed by Nike’s athlete innovation director Tobie Hatfield. The laceless system features a special closure, comprised of a hook-and-loop strap that zips closed to lock in the wearer’s ankle.
The release of the Zoom Pegasus 35 FlyEase was fronted by 22-year-old Paralympic athlete Sophie Hahn, who praised the new kicks by saying “The fact that Nike has developed this product for athletes like myself who find it difficult to tie or untie trainers or spikes means a lot. After all, it’s a crucial part of being a sprinter: you need good footwear to do good training sessions.”
On the Loughborough University campus outside of Leicester, England, we caught up with Hatfield while he was witnessing the sneakers in action on the feet of Hahn. Walking us through the Pegasus 35 FlyEase, Hatfield explained to Highsnobiety that the shoe was created to help those with less dexterity in their hands, or lack of strength in their fingers, and that it’s “designed for one, [but] works for all.”
The new FlyEase shoe is a performance running model, and Hatfield notes that Nike is looking at how FlyEase could be applied to other product categories. In 2017, a FlyEase LeBron 10 was also released, which applied the idea of an easy-entry closure to a high-top silhouette.
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