Did you hear? TOMMY JEANS is riding a wave right now.

Fresh off the back of late 2022 collaborations with British designer Martine Rose and Patta, the sub-line of Tommy Hilfiger returns for Spring 2023 to reconnect with its hip-hop roots and explore modern driving street culture through a progressive, local lens.

For the latest installment of Tommy Collection by TOMMY JEANS, Tommy Hilfiger is reconnecting with its roots and exploring the driving street culture through a progressive, local lens.

Pulling up in the world of lowriding in Japan’s Chicano culture, Tommy Collection by TOMMY JEANS enlisted London-based photographer Theo Cottle to travel to emerse himself amidst Japan’s Chicano culture, and capture an array of intimate portraits of the lowrider community.

The cast is made up of an ensemble of American lowrider and garage owners, rappers and tattoo artists, all of which are doused in the new and extensive 55-piece collection.

No punches have been held when it comes to the pieces themselves either.

Modern staples like the Chicago windbreaker and Aiden baggy denim jeans have been given a colorful, seasonal twist, while a color-blocked parka and nylon hockey pullover scream nineties nostalgia.

In truth, Tommy Hilfiger didn’t really go anywhere. That being said, if it did fall off the periphery, Spring’s Tommy Collection by TOMMY JEANS capsule will put it firmly back on the radar.

We Recommend
  • Jean’s Jean Gene: Highsnobiety and Levi's® Think Baggy is Better
    • Street Style
    • sponsored
  • Behind the Pearly Gates of the GUESS Jeans Coachella Compound
    • Culture
  • Behind The Scenes: A Brief History Of Costume Design From Cinema To TV Shows
    • Style
  • adidas SPEZIAL Is Still Delivering Ten Years In (EXCLUSIVE)
    • Sneakers
  • At Tommy Hilfiger FW24, Good Times Unfolded (Good Clothes Too)
    • Style
What To Read Next
  • These Vacation Perfumes Are the Ultimate Travel Companion
    • Beauty
  • Shoe-Printing Company Zellerfeld "Declares War [on] Footwear Industry"
    • Sneakers
  • These 3 Stylists Nailed the Ultimate Adidas Euro Jersey Glow-Up
    • Culture
    • sponsored
  • Paint the Town Red? In Nike's New Crimson Air Jordan You'll Do Just That
    • Sneakers
    • sponsored
  • Rock the Boat? Burberry's New Bag Is More About Rocking the Horse
    • Style
    • sponsored
  • INTERVENTION Brings a Bumper Schedule to Berlin Fashion Week
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.