There are a lot of major moods to get behind in the video for Travis Scott's latest banger "FRANCHISE," featuring Young Thug and M.I.A.
The Chase B produced track dropped earlier today and finds Scott spitting a bunch of product-related bars that the video visually backs with big fits and even bigger backdrops; a given, considering it's all filmed inside Michael Jordan's Chicago estate (which you can take a closer tour inside here).
Firstly, there are a lot of Nike kicks — "Call up Hype Williams for the hype, please / Uh, they gon' wipe you, before you wipe me / On boxes of checks, not my Nikes." MJ's basketball court is transformed into a display center, with a load of Scott's x Nike Air Jordan 4 Retro collab spelling out Cactus Jack in the middle.
Secondly, the video and lyrics repeatedly reference the humble white tee — "Yup, in my white tee, yeah" — and it arrives in multiple incarnations throughout the four-minute clip (mostly under stacks of ice, obvs). Our favorite is Young Thugs' padded vest-over-tee situation (kicks in around the 1:40 minute mark), which sort of makes him look like he's going fencing once the video wraps, but we're into it. That look is closely followed by Chase B's Prada Linea Rossa short-sleeved zip-up, and M.I.A., who looks like she's stepped straight out of Midsommar.
For the most part, however, Scott's fits dominate — his silk PJs are a serious vibe and one we'll be looking to recreate from now until we're allowed to leave our homes again (and then after that, tbh — find our loungewear picks here).
Watch the video below.
