Très Bien are revamping their Malmö HQ store. Collaborating with design studio MP12, the new interiors are inspired by the public space and housing districts of Malmö, which includes materials from mid-century modernism.
Glass blocks, birch and perforated sheet metal are all displayed throughout the space acting as tables and pedestals to hold the brands latest offerings.
“As we focus a lot on materials and fabrics in our trade, it felt logical to have the same approach to our interior, says Hannes Hogeman, creative director of Très Bien. “We have a stern, almost scholarly visual identity in order to let garments play the key part. However, when you enter the HQ store, it needs to feel unmistakably like Très Bien. Together with MP12 we formed the idea of familiarity through public spaces. We also want to highlight the fact that the building houses our HQ, letting the office almost bleed into the store through parts of the furniture.”
The revamped HQ store is located on Fersens Väg 20 in Malmö, Sweden and open today. Swipe through the gallery above to see the updated Très Bien space.