Umbro by Kim Jones has evolved over the years to be one of our favorite brands. They are one of the very few out there, that drag most the attention to their pieces with cut and sew, special details, hidden details, rather than only delivering bold graphics to stand out. All that also at a very high level of quality. I really think they mastered the hard task of translating high fashion into an authentic sportswear brand.
This season they also introduce yet again some new innovative styles and also expand on their footwear. You should find lots of great pieces in there. The good news are also, that you don’t even have to wait to get your hands on it.
A lot of you will know this already but the collaboration between Kim Jones and Umbro is now so sought after that it’s getting impossible to find. It’s produced in very limited quantities with a lot of stores selling out the day it arrives.

Thanks to their online partnership with Umbro by Kim Jones, Shotgun is the answer to the problem. They’re already selling this seasons range way before any stores get their deliveries. Part of their ‘a season ahead’ policy which seems to be getting everyone’s attention.

They tell us there’s more to follow but already they’ve new shoes, jackets, tees, hoods, knits, shirts and accessories on there!!
Check out many more pics of the new collection after the jump.

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I am the founder of I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...