Highsnobiety

There’s a saying in the suit aficionado community that goes something like: “you can take on the world in a good suit,” and until I embarked on a little summer suiting research last month (and subsequently purchased Palmes Tennis Society’s brown blazer), I’d never really given it much thought.

Yet the level of confidence a good suit can instantly inject is incomparable, because, as another saying goes (and there’s plenty of them): “If you don't own a suit, the suits end up owning you”. Probably very true.

Your Highsnobiety privacy settings have blocked this Instagram post.

Tapping into this confidence-boosting machine (or maybe just the fact that good suits look mint), some of football’s big hitters have begun infiltrating the sartorial market, too, with pre-game formal attire becoming a lucrative game.

The latest to enter the fold is European champions Real Madrid, who have unveiled Zegna as its official suit partner for the 2022/23 season. A somewhat more sophisticated football-fashion crossover than the now-overdone streetwear phase, this link-up is just the latest in a recent foray of luxury partnerships including Paris Saint-Germain x Dior, Inter Milan x Moncler, and Juventus x Loro Piana, to name a few.

Your Highsnobiety privacy settings have blocked this Instagram post.

Zegna recently revealed its new signifier and logo too, something that will feature heavily within this partnership. The signifer, which is based on a double-stripe graphic, pays tribute to a road known as 232 that originates in the mountains and crosses through Oasi Zegna.

While Real Madrid’s entrance into the suiting game alongside Zegna might not be the first of its kind, it undoubtedly has potential to be the best. Because, after all: you can take on the world in a good suit, apparently.

We Recommend
  • Martine Rose Is the Real Winner of Drake and Kendrick Lamar's Beef
    • Style
  • Prada Gets Real (& Unreal, Too)
    • Style
  • For adidas' Superstars, the Glow-up Is Seriously Real
    • Sneakers
  • Celtics? Mavs? Drake & Metro Boomin Are the Real NBA Finals Rivals
    • Style
  • Be the Main Character – For Real
    • Style
What To Read Next
  • Merrell's Killer Clog Makes for a Pretty Amazing Boot
    • Style
  • This Ultra-Tough HOKA Shoe Is Secretly a Slip-On Sneaker
    • Sneakers
  • This Genius ASICS Sneaker Wears a Scuff-Proof Shield
    • Sneakers
  • UGG's Ultra-Thicc New Trail Sneaker Has Steezy Skate Shoe Energy
    • Sneakers
  • Sack and The City: The Marc Jacobs Bag Defining Hot Girl Summer
    • Style
    • sponsored
  • New Balance's Chunkiest-Ever Running Shoe Goes Full HOKA
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.