The talented and eccentric Jean Touitou founded A.P.C.
A.P.C. was founded in Paris in 1987.
A.P.C. stands for Atelier de Production et de Création, which directly translates to "Production and Creation Workshop" — a core tenet of the French brand.
Elevated staples and timeless classics. That is how we would describe A.P.C. Comfy turtlenecks, well-proportioned straight-leg pants, plain baseball caps, understated leather goods, and quietly luxe sneakers are all part of the brand's offering. However, the brand's true claim to fame is Japanese raw selvage denim — denim that has not been wet, processed or manipulated in any way before being purchased.
Though relatively minimalistic, A.P.C.'s top priority is quality at a very attainable price point. You will be able to wear your A.P.C. fit season after season.
A.P.C. is one of the first brands to bridge the gap between streetwear and high fashion. The French label has collaborated wide range of brands and collaborators important to the culture, like Nike, Louis, W, Carhartt W.I.P., JJJJound, Kid Cudi, Sacai, and Kanye West.