The talented and eccentric Jean Touitou founded A.P.C.


A.P.C. was founded in Paris in 1987.



A.P.C. stands for Atelier de Production et de Création, which directly translates to "Production and Creation Workshop" — a core tenet of the French brand.


Elevated staples and timeless classics. That is how we would describe A.P.C. Comfy turtlenecks, well-proportioned straight-leg pants, plain baseball caps, understated leather goods, and quietly luxe sneakers are all part of the brand's offering. However, the brand's true claim to fame is Japanese raw selvage denim — denim that has not been wet, processed or manipulated in any way before being purchased.


Though relatively minimalistic, A.P.C.'s top priority is quality at a very attainable price point. You will be able to wear your A.P.C. fit season after season.


A.P.C. is one of the first brands to bridge the gap between streetwear and high fashion. The French label has collaborated wide range of brands and collaborators important to the culture, like Nike, Louis, W, Carhartt W.I.P., JJJJound, Kid Cudi, Sacai, and Kanye West.


Tunisian and Jewish fashion designer, Jean Touitou, launches a clothing brand that would later be known as A.P.C.


A.P.C. launches the first women's collection.


By the early 1990s, A.P.C has opened several international stores in stores, including places like Tokyo and New York City.


A.P.C. has its first catalogue orders.


First A.P.C. quilts with Jessica Ogden. Opening of the rue Royale store in Paris, which houses the brand's archives


A.P.C. opens a Paris store and Berlin store.


A.P.C. starts to organizingparades and since 2018 they have been included in the official calendar of the Fédération française de la couture.


A.P.C. and Persol give use an Old Hollywood - inspired collab.

Highsnob sits down with another interview with Jean Touitou.

JJJJound and A.P.C. breaks the internet.

A.P.C. & Brain Dead Create Merch for a 1970s film.


A.P.C. Jean Touitou wants to clear up a few things about selvedge denim.


A.P.C. and BAPE give us one of the best collaborations of 2022.

Lacoste makes tennis gear look as easy A.P.C.

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