East Islip, New York
New York, USA
Brendon Babenzien is the founder of the environmentally conscious menswear brand Noah. He is also the former creative director of Supreme – James Jebbia’s streetwear and skate culture behemoth, which is arguably the most influential streetwear brand of all time.
Babenzien’s streetwear trajectory is a long and notable one, starting out working at his local surf-skate shop as a teenager, via moving to Miami round 1991/1992 to help his friend Don Busweiler with his influential Pervert brand, and landing at Supreme in the mid-’90s where Babenzien was responsible for about 15-years worth of designs and subsequent hype.
He departed from Supreme in 2002 in a first effort to launch Noah, but ended up shutting it down and returning to Supreme as design director. Then in 2015 he left he Supreme once more and re-launched Noah with a store in New York’s NoLita neighbourhood. He also took over the creative direction of Pharrell William’s Billionaire Boys Club’s high-end line, Bee Line.
Highlighting exploitative labor practices and mindless consumption, Babenzien has set out to help shift the cultural understanding of ‘cool’ and promote more ‘intelligent consumption’. As a customer you are encouraged to bring your Noah pieces back once you are done wearing them, and tell what you did with them (and you’ll get a discount on your next piece.)
Noah fuses the rebel-nature of skate, surf, and music sub-cultures with an appreciation of classic menswear and the weatherbeaten, nautical aesthetic of sailors and fishermen. It is clothes that have a function.
Some notable collaborations include Mr Porter, SSENSE, Golden Bear and GREATS along with teaming up with photographer Michael Muller in 2018 to create a line of T-shirts highlighting the amount of sharks killed annually. In April 2019 Noah featured a two-week installation at the Galeries Lafayette Champs Elysées in Paris in honor of Earth Day.