Highsnobiety

J. Crew has tapped Brendon Babenzien — co-owner of Noah and former design director of Supreme — as its new Men's creative director. His first collection is expected to debut in the second half of 2022.

Per the brand's statement, Babenzien is set to work alongside Libby Wadle, chief executive officer of J. Crew Group. They will work together to “redefine the iconic brand merging the vitality and creativity of today’s style subcultures with an innovative appreciation of classic men’s wear.”

Talking to WWD, Babenzien explained, “My work at Supreme and Noah has really prepared me more for the business side of things — understanding merchandising and having a good handle on product development and timelines. But beyond that, what has really prepared me for this position is my personal life. I’ve been a lifelong J. Crew customer and my personal style is rooted in American culture, which is forever evolving. I’ve lived through so many moments in American culture that have informed where we are today — for example, ’80s preppy and the rise of skate and surf as a culture and eventually an industry."

As for what Babenzien will bring to J. Crew, he says the focus is on evolution rather than reinvention. He's also going to be working on hooking up some solid brand collabs, too.

“I think people can expect us to increase third-party brand relationships alongside relevant collaborations, particularly in outerwear and footwear," he said. "My history is filled with brand partnerships, so naturally, I’ll bring my knowledge and experience with me. I will take the same creative approach to partnerships that I’ve pursued for years so I think you can expect to see music, film, and even literary collaborations. I don’t think there are necessarily any limits to brands collaborating as long as both parties take an honest approach and genuinely want to work together to create something incredible.”

For those unaware of Babenzien's career trajectory — just know that it has been a long and notable one. He worked alongside his friend Don Busweiler in the early ’90s on the brand Pervert before landing the gig with Supreme, where he then stayed for around 15 years. After that, he launched Noah and worked with Pharrell Williams' on Billionaire Boys Club’s high-end line, Bee Line. Find out more about Babenzien here.

We Recommend
  • Pharrell Williams wearing a big hat
    Louis Vuitton's New Creative Director is also One of the Richest People in Hip-Hop
    • Culture
  • A model wears a tweed blazer and brown pants from J.Crew's Holiday 2023 collection
    We’re in the Throes of a Great Mall-Brand Renaissance
    • Style
  • NOAH & PUMA's Fall/Winter 2023 collaboration is all about sneakers & suits.
    EXCLUSIVE: NOAH & PUMA Made a $2,000 Tracksuit
    • Style
  • two models wear clothes from advisory board crystals
    No, Supreme Is Not Hiring Two New Creative Directors
    • Style
  • Imagery from Union LA & J.Crew's collaborative clothing collection that releases in September 2023
    EXCLUSIVE: Chris Gibbs Channeled Virgil Abloh With Union LA x J.Crew
    • Style
  • Image on Highsnobiety
What To Read Next
  • new balance 2002R leather
    It Only Took Some Leather to Make New Balance's 2002Rs Look Even Better
    • Sneakers
  • Heaven by marc jacobs sandy liang collab 2024
    Sandy Liang's Heaven Collab Has Big Bow Energy
    • Style
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • dover street market adidas
    Dover Street Market's Sambas Are Quite Quiet
    • Sneakers
  • junya watanabe hoka fw24 collab
    Junya Watanabe's HOKA Mule Gives Link-Ups a New Meaning
    • Sneakers
  • PUMA x Pleasures campaign images
    PUMA and PLEASURES Are Bringing Punk to the Racetrack
    • Style
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.