Italian luxury brand Prada has announced the release of a book. The book documents the brand’s diverse projects in fashion, communication, architecture, film and art. You can order the book now directly on the Prada website for 100 Euros.

Another look at the new Prada Book follows after the jump.

Prada takes the concept of the traditional souvenir t-shirt to a new level and presents the JWP Epicenter Project.

“Prada today unveiled the JWP Epicenter project, a new collection of souvenir t-shirts with the floor plans and frontages of the brand’s seminal flagship stores printed on them.

The Jersey White Prada Obvious Classic t-shirts (understandably abbreviated to JWP for the project) come in different ‘Prada’ shades for the different stores: white for Tokyo, LA and Montenapoleone Donna; red for NYC; sky blue for Montenapoleone Uomo; light green for London and black or white for Galleria. “

Definitely an interesting approach. Look out for a release soon. Check out all t-shirts in the series after the jump.

The entire Prada Fall/Winter 2009 Collection comes with heavy stud details. Here we take a look at their t-shirts, which also received some studs on various designs. The outcome is pretty interesting. Overall they present 6 t-shirts in the collection. Via milk.

A couple of years ago Prada started a big trend when introducing their infamous robot key chains. Made out of metal and large in size, the key chains became the accessory at the time. Ever since Prada has stuck to the formula and introduces every season new large size key chains and pendants. This season they chose the teddy bear. It comes in different colors and styles, always featuring a Prada logo tag on the front. We could have lived with a little less bling on these, but nevertheless they are more fun than most others out there.

Take a look at the complete line-up, which also includes a monkey, after the jump.

The new Prada Spring 2009 Lookbook is out and once again the Italian label surprises. Produced by star architect Rem Koolhaas, one could have guessed that the outcome is a little different. Most clothes are presented on roman sculptures, on other shots they added different kinds of visual effects to the photos. Overall the sharp mix is certainly interesting and completely different from what else is around. Via Prada, Men.Style.

Take a further look at the Prada Spring 2009 Lookbook by Rem Koolhaas after the jump.