An interplay of reality and virtual games: Prada presents ‘Folding in Love’, a brief and intense adventure of an object, in this case sunglasses, which is the flying lead character in a multi-level surreal journey. As befits the classic ‘arcade’ videogames, after travelling through multiple worlds in the Prada universe, the adventure ends in a romantic epilogue.

Directed by Giuliano Federico and Marco Braga @ Modecracy
Soundtrack by Ace of Hz by Ladytron

Prada continues to use lots of camouflage in their collections, also as part of their new Spring/Summer 2012 Collection. Two new tote bags have released, featuring green and grey camo all over patterns, leather handles and classic Prada tag branding. Priced at 560 Euros, they are now both available in the official Prada online store.

Hyped as the best show of the season already, Miuccia Prada had a couple of jokers up her sleeve for the new Prada Fall/Winter 2012 menswear show, that took place minutes ago in Milan.

Not only did they present a razor sharp menswear collection for next season, continuing to play with great sartorial fabrics, color, sharp cuts, the Italian high fashion brand also enlisted a series of Hollywood actors to walk their show – Adrian Brody, Gary Oldman, Willem Dafoe and Timothy Roth all took part in the show, which had all models walk a massive red carpet.

Photography: NowFashion

Many more images from the Prada show follow after the jump.

Styled by Robbie Spencer and shot by Ben Toms, Dazed & Confused presents a Spring/Summer 2012 menswear preview in their latest issue, concentrating on the wild patterns that brands from Prada, Givenchy to Balmain are offering this season. An explosion of color in the layered styling is incredible, even though not wearable. Matched with the clothing are the latest footwear styles from adidas by Jeremy Scott and the Nike Lunar running collection.

Check out the full photo spread after the jump.

Actor Michael Pitt is the face of the new Prada Spring/Summer 2012 Men’s Ad Campaign. Highlighted in the campaign are the more print and graphic heavy pieces of the collection, which seems to be inspired by classic golf and the 50s. The campaign was shot by David Sims.

Photo Credit: Prada/David Sims

Check out the full campaign after the jump.

This year, largely in part due to the popularity of Beats by Dr. Dre, headphones have not only served as a means for listening to tunes, but they’ve emerged as an actual fashion accessory. We’ve seen folks out in public with headphones slung around their neck, like it were jewelry or something to that effect. Anyway, Prada gets into the higher-end — or in their case, straight up high-end — headphone game with these really lovely, minimal black headphones. These carry a price tag of $595 and being that Prada is not known for gadgets, this pair might not be the most viable headphone option.

Take a closer look after the jump.

Prada is known for their highly detailed key charms and has applied some of that knowledge now to some of their iPad cases. From the Prada Men’s Collection we present a new skull iPad case. It comes in black Saffiano leather and features a nice skull and bones application at the bottom right, along with sunglasses and stud details.

Today PRADA and LG have unveiled their latest Android smartphone. The third version of the device looks clean and elegant and features one of the biggest screens found in the smartphone market. The phone is covered in the classic PRADA Saffiano design on the back. Furthermore the phone comes with a 8 megapixel camera and 8 gigabyte internal memory.

Look out for a release of the phone in the coming weeks.

In time for Christmas, Prada has launched the 2011 Gift Collection. The range includes fun wallets, bags, key chains and pendants, iPad cases and iPhone cases and more. All product comes in lots of colors and is made of premium leather. The iPad sleeves and the teddy bear key pendants are our favorite in the line-up. The items certainly make for some fun gifts.

You can shop the entire collection now at Prada.com.

Prada has released the Mountain Collection for Fall/Winter 2011. As part of the collection they present a backpack with technical fabric upper and Saffiano leather trim. Details include antique silver hardware, Prada logo lining and two front pockets and two inside pockets. The backpack is now available in the official Prada online store.