What exactly is Frank Ocean up to when he's not blessing us with certified eargasms? Starting his own luxury company, apparently. On August 6, the 33-year-old artist announced Homer, his own independent American luxury brand.
The inaugural Homer collection dropped exclusively at the label's New York store at 70-74 Bowery a few days later. In addition to luxury jewelry pieces — handcrafted in Italy using 18 karat gold, recycled sterling silver, hand-painted enamel, and diamonds exclusively grown in an American diamond lab for Homer — the debut assortment included silk scarves printed with shapes that mirror those seen in the jewelry line. A complete selection of opulent wares.
That's not all, though: a multi-faceted Homer x Prada collaboration has now arrived.
There are three pieces in all, an Italian-made anorak, backpack, and belt bag. There is co-branding, but it's hidden on the inside. So, plenty subtle.
According to Homer, this is the first joint effort in "an ongoing series" so expect more Homer x Prada in the near (?) future.
Considering that Homer has only been vaguely defined a "luxury company," its output doesn't seem to have any clear delineations. It could make only jewelry or it may one day design a clothing capsule. An entire Prada collection only fits too well.
In the expansive catalog — which we broke down in exhaustive detail — alongside plenty of shiny things and silky things, we first saw two of the collaborative Prada bags and a hooded anorak worn by Ocean himself.
The Homer x Prada collab is very much a full-circle moment for Ocean, who famously wore the Italian luxury label at high-profile events — he loves a fancy anorak — and also starred in official campaigns for the fashion house.
Just to solidify the collection's understated exclusivity, Homer brought Evan Mock and Rosalía on board to tote its new Prada bags around during NYFW SS22. No big ads around town, just two famous faces clutching the fancy backpacks.
Homer's New York outpost is exclusively offering the entire Prada collection in-store.
