After Prada's icy slopes and LA nightclub-style installations, the Italian luxury house locks in for summer mode with its Prada Tropico experience.
Cold weather? Prada Tropico doesn't know her. Instead, the brand is all in for spring and summer, emphasizing an island vacay mood through a "hypnotic" tropical atmospheric pop-up and accompanying SS22-approved capsule collection.
Front and center at Prada's Broadway storefront, beachy neon striped backdrops decorate the shop's windows, while mannequins dressed in warm weather-worthy silhouettes usher the tropical feels.
Entering the Prada Tropico paradise, an epic bucket hat tree greets you, showcasing the label's branded headwear in bold hues ranging from red to yellow (ah, to be shaded by a Prada bucket hat tree).
If that wasn't enough to get you in the seasonal spirit, Prada Tropico's collection might do the trick.
Flowy silk pajama-style sets and skirts, ranging from mini to maxi, reiterate the collection's summery mood with bold shades like bright green and vibrant stripes and patterns.
Prada's Tropico sandals carry big jelly sandal energy as the rubber caged footwear unlocks my summertime care-free childhood memories featuring the sleek, kid-chic summer shoe.
The capsule's handbags are particularly noteworthy as Prada joins the luxury fashion industry's current woven bag obsession, giving its iconic Triangle and Re-Edition bags the raffia treatment.
To be teleported to this quick retail getaway (or at least, marvel at the bucket hat tree), Prada's Tropico pop-up will be around until April 24 at the brand's Broadway store in Soho, followed by experiences at its Beverly Hills and Miami Design District stores starting on April 7 and April 14, respectively.
