Gangnam, Seoul is now home to the House of Dior’s largest boutique in the world. Opened just less than two months ago, the massive six-story store stands out on a corner of a big street, decked in white curvilinear resin and fiberglass sails. Inspired by Dior’s couturiers, French architect Christian de Portzamparc modeled the building after the fabrics they use. He states, “This white softness is like the couturier’s toile when he’s at work. It has a sense of movement that plays with light. This sculptural suppleness was my starting point.”
The inside — which stocks Dior’s women’s ready-to-wear, Dior Homme, leather goods, shoes, fine jewelry and watches — was designed by Peter Marino, who’s also responsible for high-end boutiques of other luxury brands like Ermenegildo Zegna and Chanel.
Other special features of Dior’s largest store is a museum-like art gallery and private salon, topped off with an all-glass-walled café named Café Dior. “Pastry chef extraordinaire” Pierre Hermé has developed an exclusive menu for the café where visitors can enjoy “morsels of gourmet deliciousness.” Who wouldn’t want that?
- Source: Pursuitist