Welcome to Conversations, Highsnobiety’s podcast series where we discuss topics and trends with the people shaping today’s scene.

In the fourth episode of Highsnobiety Conversations, we ask: how do you create a brand today? The internet and social platforms like Instagram have made it easier for anyone to sell and promote a product or service, but has it made the market better? With so many different brands competing in the same industry, is it still possible to make something authentic?

GREATS co-founder Ryan Babenzien and Noah founder Brendon Babenzien are two brothers with plenty of experience in brand building. We talk to them about the challenges of having an independent brand in 2016, and the lessons they’ve learned along the way, as well as touching on the idea of “punk” and how it factors into the culture today.

Editor-In-Chief, Highsnobiety Magazine

I am Pete Williams. Editor-in-Chief at Highsnobiety, founder of clothing label Raised by Wolves and resident of Montreal, Canada. For more, check me out on Instagram @petewilliams.

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