Transgression has always been a part of Hood By Air’s DNA. Collections like last season’s fetishistic SS16 exemplify the brand’s ability to shed light on the more taboo subcultures of society. This element of HBA has been gorgeously wrought in a new book from photographer Pieter Hugo, one that sees the brand’s work modeled by the marginalized community of Jamaican sex workers.
Simply titled PH x HBA, the photo book is a collection of portraits taken by Hugo during his time spent with said marginalized communities. His subjects are made up of male porn stars and “Gully Queens,” a group of gay men who literally live in the underground of the island nation’s capital Kingston. Jamaica has particularly harsh LGBT laws (gay sex is punishable by up to 10 years in prison), and the men featured in the photo series frequently suffer persecution for their identity and line of work.
Hugo was inspired to incorporate pieces from the HBA archive as the brand’s clothing is frequently considered “gender-bending and risqué,” the embodiment of the lifestyle of the photo’s subjects. And while it is easy to think this series may serve to objectify these individuals, the end result is one that ultimately creates a sense of empowerment and triumph in the face of adversity.
Learn more about PH x HBA via the book publisher’s online store.
In other recent Hood By Air news, the brand’s recent show at MADE LA was violent…on purpose.