Style
Where the runway meets the street

The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below you’ll find some of the best collections to land in our inbox this month, from high-end pajamas to gritty South African streetwear. Get to know these brands before they’re massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

Adsum

New York label Adsum only launched this year, and its SS17 collection of low-key casualwear is inspired by fishing and life upon the riverbank. That means plenty of weather-resistant fabrics and rugged workwear staples, which have been styled alongside easygoing classics like popover shirts and chinos.

Alfie Douglas

Alfie Douglas’s high-end, unisex bags are all designed and made in the brand’s London hometown, and combine contemporary sensibilities with premium fabrication. Totes and backpacks are offered in various sizes, crafted with plush, natural-tanned leathers — better yet, they’re available to buy now.

AMIRI

Young LA label Amiri has, in its short lifespan, already picked up prestigious accounts at high-end retailers like Barneys, Maxfield and Selfridges. What’s more, the brand’s high-end grunge has been worn by A-list tastemakers like Justin Bieber and Kanye West. For FW16, the brand’s offerings include luxe suede and leather jackets, shredded denim and plush Chelsea boots.

Nufferton

Stockholm label Nufferton takes the idea of cozy sleepwear to the next level, with a set of plush pajamas in bold, striking patterns. Portuguese cottons are used on the brand’s unisex pieces, which come cut in slim silhouettes for men, or loose and drapey for women. If you’re after something a bit more elevated than stained sweatpants and old band tees for your cozy homewear, look no further.

Polly Boom

Formerly known as High Jinx, London label Polly Boom drops a small line of contemporary streetwear, adorned with edgy graphics and slogans. Striped tees and denim jackets are presented alongside tees, long-sleeves and hoodies, with a striped button-up blouson jacket marking a particular highlight of the brand’s SS16 offerings.

RichardandGrace

Upcoming label RichardandGrace drops a line of conceptual fashion pieces, which play with oversized silhouettes and low-key, minimal color palettes. As well as clothing, the young label has also produced a one-off art piece based on the concept of white noise — which can be yours for $500.

VHS

South Africa may not be commonly regarded as a hotbed of streetwear talent, but that hasn’t stopped local label VHS from dropping a solid range of gritty urban pieces. Citing ’90s subculture graphics, B-grade movies, skateboarding and VHS tapes (the clue’s in the name) as influences, the brand’s aesthetic is refreshingly low-fi.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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