Virgil Abloh’s OFF-WHITE label continues its quest for world dominance with a new store in Singapore, which has been opened in partnership with local retailer Surrender. “WINDOWS” is the brand’s latest venture into brick-and-mortar retail, and is a 160 sqm unit located in the heart of the Orchard Road shopping district.
Conceived in partnership with Dong Ping Wong and Oana Stanescu from architecture firm Family NY, the space is a sparse, clean undertaking — fitting given Abloh’s previous education in architecture. The store features glass windows, thick aggregate concrete walls, a polished concrete floor, and barrisol ceiling spotlights, creating a slick, highly modern aesthetic — again, totally appropriate for Abloh’s contemporary vision.
WINDOWS Singapore launched a few days ago, and the store’s unveiling was hailed by a grand opening party, naturally. Singapore’s local streetwear enthusiasts came out in full force, in some of the most on-trend outfits imaginable (shout out to whoever obliterated a pair of Yeezy Boosts to make that Kanye-approved dust mask).
In addition to the photos, THA ARTIST created a video exclusively for Highsnobiety, which you can watch below.
For more fashion events, see what went down at Tim Coppens’ grand unveiling of the Under Armour Sportswear line at NYFW.
- Photographer: Tim Suen / Highsnobiety.com