Style
Where the runway meets the street
14 more

Following a successful throwback collection with the Teenage Mutant Ninja Turtles, ready-to-wear UK streetwear brand HYPE has announced its latest collaboration with Nintendo’s Pokémon franchise.

Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle and Team Rocket are among the recognizable Japanese characters printed onto the collection. HYPE’s signature vibrancy animates the prints, unleashing fun and energy into the range.

The collection features short and long-sleeved T-shirts which incorporate reef logos, paneled sides, mismatched half graphics, and HYPE branding. Additionally, dad caps, backpacks, a hoodie, coach jacket and Pokéball drawstring bag appear for added style while you catch ’em all.

Landing September 23, the collection releases with a launch party at the new London, HYPE Carnaby Street Store. Shop online via the link below.

Words by Aaron Howes
Branded Content Editor
What To Read Next