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While Apple is still enjoying much success surrounding the recent launch of the iPhone 7, Google hopes to avert attention from the juggernaut flagship model by introducing their new Pixel smartphone.

According to Google, Pixel has the highest rated smartphone camera ever, a battery that lasts all day, and unlimited storage for all of your photos and videos. In addition, Pixel is the first phone with the Google Assistant built in.

The smartphone boasts a 12.3-megapixel rear camera, alongside a 1.55-micron pixel size, which means the camera will perform noticeably well in low light settings. Also, the camera has virtually no shutter lag, as the HDR function is in turn always on, ultimately improving overly-bright daylight scenes and shadows that are significantly dark. And thanks to Snapdragon 821 CPU and 4GB of RAM, Pixel can process images twice as fast as previous models.

On the video front, Google’s new gadget can capture 4K video at 30fps, 1080p video at 120 fps, and 720p at 240 fps. The video stabilization feature then allows you to focus and shoot precise footage, even while moving rigorously.

As previously mentioned, Pixel comes equipped with the Google Assistant. The feature allows you to have natural conversations with the device, as well as get things done quickly and more conveniently.

Pixel runs on Android 7.1 Nougat, as the phone will receive software and security updates as soon as they become available, directly from Google.

Optioned in two sizes of 5 inches or 5.5 inches, Pixel ($649 USD) is now available for pre-order (in the U.S., UK, Canada, Germany and Australia) in Very Silver, Quite Black and a U.S. only Really Blue. The display makes use of 2.5D Corning Gorilla Glass 4, while the body has been sculpted from aerospace grade aluminum.

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