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Today, we can take an official look at H&M’s new campaign, “Spring Icons,” selected by The Weeknd.

The menswear range is being billed as a complete wardrobe of essential pieces, picked out by one of the biggest artists in the current pop landscape. Explaining his choices, the 27-year-old Canadian notes, “I was thinking about the way men dress today. It’s about finding the right balance between sharp and casual, with all the details that count.”

The campaign emphasizes The Weeknd’s vision of iconic style, mixing functional details with tailored, streetwear silhouettes. The collection will be available in all H&M stores carrying menswear, as well as online, starting March 2.

Check out the accompanying campaign film below.

In case you missed it, here’s The Weeknd’s latest music video for “Reminder.”

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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