In hopes of catering to women of all body types, Nike has just launched its first-ever plus-size range. The new category is in turn designed to be the perfect fit for sizes 1X to 3X.
“Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is,” Nike said in a statement. “The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
“When we design for plus size, we aren’t just proportionately making our products larger,” said Helen Boucher vice president of women’s training apparel. “That doesn’t work because as we know, everyone’s weight distribution is different.”
Nike’s women’s plus-size range, featuring sizes XL to 3XL, is available in stores and online.
In other Nike-related news, take a look at the Air Max Jewel, a sleek new option for the ladies.