Where form meets function

In providing customers with a glimpse into the future of the manufacturer, BMW presents “A New Era” short film. The picture in turn showcases the BMW Group at a corporate level with its strong brands, BMW, MINI, Rolls-Royce and BMW Motorrad.

First up, we see the BMW Motorrad concept motorcycle, with an emphasis placed on the visor that drivers can wear. You can thus interact with real-time data without having to take your eyes off the road. Next, we find the manufacturer focusing on autonomous driving, here featuring a BMW ride taking control of itself while a father interacts with his children.

Following is the boxy Rolls-Royce Vision Vehicle with square casings surrounding the tires. In this particular vehicle, a “virtual chauffeur” will escort you wherever you need to go, allowing passengers to relax in the back.

The last to be presented is the MINI Vision Vehicle, which hones in on the customizable nature of MINI’s concept vehicle.

For a look at what BMW has in store, press play above.

Not NYC, not LA.

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