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Ever since the brand’s launch in 2013, OFF-WHITE has been expanding like crazy. Now the brand is increasing its Asian presence with a new store in Hong Kong, its ninth store overall and its second in the city.

The store’s 746-square-foot space is designed by Virgil Abloh himself. The two-tiered space has an industrial feel with bare concrete on the bottom floor, combined with the exposed ceiling with interlocking metal rods.

@off____white____hongkong flagship store titled "PERMANENT SPACE" at 9 Queens Road

A post shared by Off-White™ (@off____white) on

It also has luxury elements with gold countertops and fixtures and a lush mint green curtain and matching carpet on the top floor. LED lighting adds the finishing touch.

Check out the store in the pics above, or head there for yourself at 9 Queen’s Road, Central, Hong Kong.

Now, read about the barely-legal entrepreneur who has Rihanna and North West wearing his hats.

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News & Culture Editor

Berlin-based writer and Rihanna enthusiast.