Where the runway meets the street

An outfit’s power shouldn’t be underestimated. Clothes aren’t just functional designs that get us from place to place, they are introductions to the self and extensions of character. Particular garments can make us happier, more confident, authoritative or relaxed. The way we build a wardrobe can change and define who we are the next time we step outside.

Hugo Boss developed the BOSS Travel Line for global travelers who confront a different challenge or situation every time they step out of a plane, train or automobile. Travel can be full of uncertainty and is often subject to unpredictable changes, and modern travelers need to make discerning style choices that prepare them for the various situations that may present themselves.

By understanding the values relevant to the modern traveler, the BOSS Travel Line is an instant winner. At its core, the collection is highly functional with particular focus placed on lightness and breathability thanks to performance fabrics. At closer inspection you’ll find that suits and jackets have been crafted for ease of movement and crease resistance while hidden, internal details secure travel essentials such as tickets, passports and headphones. Reversible 2-in-1 jackets typify the collection’s versatility and allow for a change of character at a moment’s notice.

The right outfit could define the next chapter of your life, and that’s not as superficial as it sounds. Clothes matter because they embody values: authenticity, compassion, creativity, optimism, wisdom. A patterned shirt could suggest you’re fun while rugged boots might suggest you’re adventurous. That might make the prospect of packing for your next trip daunting, but it needn’t be scary. Choose who you want to be and then choose the outfit that reflects that.

In our new video with Hugo Boss—directed by Emmanuel Adjei at COMPULSORY and shot on 35mm by Director of Photography Paul Ozgur—we captured the ambitious mind of a traveler who doesn’t just dream of who he could be next, he realizes it. Watch the video above and find out more about the BOSS Travel Line via the link below.

Next, here’s five versatile jackets from Hugo Boss to see you through fall or check out the full Hugo Boss travel collection.

  • Production Agency: COMPULSORY
  • Director: Emmanuel Adjei
  • Executive Producer: Kadri Mahmoud
  • Producer: Philippe Avendano
  • 1st AD: Hidde Niels
  • Director of Photography: Paul Ozgur
  • Focus Puller: Michael Hobdell
  • 2nd A.C: Majid Rezaie
  • Gaffer: Guido Hillenbrink
  • Spark: Jason Mulder
  • PA: Lois van Galen
  • Editor: Eline Bakker
  • Grading: Joppo @ De Grot
  • Sound Design: Klevr
  • Music: Vincent Paolo
Words by Aaron Howes
Branded Content Editor
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