Where form meets function

Apple has today unleashed its newest advertisement, focusing on the Portrait mode of the iPhone 7 Plus.

Dubbed “Barbers,” the aesthetic takes place in a small New Orleans barbershop where business is slow until one barber uses his iPhone to take a portrait of a customer’s new haircut. Following, the barber hangs the photo up on his wall, as it then ultimately catches the attention of potential customers, leaving the shop flooded with new patrons.

As a result of the shoot, 24 real life haircuts were donated to Locks for Love.

Press play above to check it out.

Not NYC, not LA.

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