The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month, from SAGE, a buzzy streetwear label launched by a 17-year-old LA-based designer to The Tourist, a newly-launched label from a nomadic Australian who cut her teeth at Louis Vuitton. Get to know this deliciously diverse array of brands before they’re all massive.
From: Los Angeles, CA
In a Nutshell: If you want to know more about the boy behind the brand, then check out our recent interview with Sam Sage himself in a recent installment of our Yung Creatives series. SAGE’s inaugural collection is an honest reflection of where Sam is at right now as a 17-year-old creative polymath with infectious, wide-eyed zeal. The 17-piece collection is based on the themes of “youth, emotions, nostalgia, and love,” and includes plenty of considered streetwear staples bedazzled with glittery graphics.
Key Pieces: Anything and everything emblazoned with Sam’s off-beat typeface treatment.
From: London, UK
In a Nutshell: Cohen combines a background in personal training and it seems a carefully cultivated aesthetic intuition informs her sculptural workout wear. Her namesake line is known for its use of technical fabrics and breathable designs, all realized in achingly trendy silhouettes that can be worn both for the gym and leisure.
Key Pieces: Cohen’s knitwear debut is equally as impressive and those bonded scuba sweatshirts are seriously standout.
From: Tokyo, Japan
In a Nutshell: DELAM stands for “Don’t Even Look At Me” and its lawless attitude translates into clothing made for unabashed individualism. The latest collection is a mishmash of wildly different stylistic references, blending Japanese and American subcultures, and trending emblems like embroidered roses, checkered flags and the Japanese Shu-ji style of handwriting.
Key Pieces: The high-neck, rose-embroidered long sleeve T-shirt, please and thanks.
From: New York, NY
In a Nutshell: Founded in 2015, Wonders is the latest venture from a former wings+horn designer, and the brand’s aesthetic goal is to give a youthful update to vintage military, workwear, and sportswear silhouettes. The latest collection is titled “Save Me” and it’s inspired by Air Force Academy dropouts and their dedicated uniforms.
Key Pieces: The outerwear is particularly strong, where standard-issue military pieces like bomber jackets are reworked with signature Wonders details and graphics.
Rose In Good Faith
From: Los Angeles, CA
In a Nutshell: This streetwear upstart helmed by designers Akiva Alpert and David Teitelbaum is all about updating the everyday unisex staples you know and love with touches of personal inspiration. Everything is produced in limited runs and, according to the brand, its wares are “handcrafted to perfection”.
Key Pieces: The sumptuous velour bomber jacket in a dusty lilac is truly sublime and an easy way to lend some bold statement impact to an otherwise pared-back look.
From: Istanbul, Turkey
In a Nutshell: Tabitha Karp is the young Australian designer behind The Tourist Mag – a multi-hyphenate platform dedicated to travel stories and clothing. The project-based brand is a testament to Tabitha’s own nomadic lifestyle that’s seen her move from Logan City, Australia, to Paris, France, to work at Louis Vuitton and to Istanbul, Turkey, where she’s currently based. The latest collection is made up of outerwear (a true travel essential) which the young designer has made in collaboration with expert local craftsmen.
Key Pieces: The achingly classic leather trench coat is seductive and simple.
From: Manila, Philippines
In a Nutshell: This Filipino brand might have humble beginnings peddling T-shirts, but it organically evolved into a fashion brand with its own distinct handwriting, while staying true to its DIY DNA. The latest collection swipes inspo from ‘70s silhouettes, XXL sportswear, thrift-store finds, and utilitarian uniforms. Despite such an aggressive aesthetic cocktail of stylistic references, everything is expertly exacted and resolutely wearable.
Key Pieces: The velour turtleneck hoodie and the reconstructed denim jeans are solid examples of how deadstock materials and existing vintage pieces can be wholly reinvented and be given a new lease of steezy life.
From: Austin, Texas
In a Nutshell: The husband-and-wife team behind MÂCONNAIS use their respective cultural backgrounds (Texas and Beijing) to peddle an aesthetic that’s “the cross-section between Trailer trash meets China”, according to the brand’s own website. There’s certainly nothing trashy about the brand’s controlled approach to reworking utilitarian staples like boiler suits and everyday staples like shirting with punchy patterns.
Key Pieces: The hand-dyed T-shirt and the floral print corduroy bomber jacket would make a statement foundation to any refined wardrobe.
From: Antwerp, Belgium
In a Nutshell: Frederick Hornof is a graduate of the Royal Academy of Fine Arts in Antwerp, with hallowed halls that have been graced by fashion visionaries from Martin Margiela to Raf Simons. Hornof launched his eponymous brand straight after graduating with a see-now-buy-now collection and its visuals riffed off a bygone ‘90s shopping channel aesthetic.
For HORNOF’s latest collection, the brand takes a decidedly more opulent direction, and pairs the serene elegance of its ‘70s-inspired garments against a backdrop of Renaissance-era nudes.
Key Pieces: The lace-flared sleeve top paired with a cut-out skirt and a faux-fur trim in a matching print is dramatic in the best way possible.
In a Nutshell: MERCY whips a bevy of disparate subcultural-inflected inspirations into a solid collection of distinctive yet wholly wearable staples. It’s an impressive feat for a young upstart with a global view and vision and the brand avoids falling into the precarious trend-trap of overbearing pastiche references. There’s a lot going in terms of harnessing trending motifs like side-stripe track pants, oddly-placed belt buckles, oversized sportswear silhouettes, and quirky typefaces, but it’s all carefully distilled into a range of easy garments that you actually want to wear.
Key Pieces: The mock-neck dusty red sweatshirt and slim-fit cropped tailored pants are robust pieces to add to your selection of thoughtful streetwear staples.
Looking for a #TBT moment? Read more about Gosha Rubchinskiy’s first-ever fashion show.