While the company has been running ads on the social media platform for a while now, Apple only officially joined Instagram as of today. The official Apple account is in turn commemorating the occasion — go figure — with a new marketing campaign.

Dubbed “Shot on iPhone,” the project highlights imagery from various users, of course captured via iPhone. You yourself can get in on the act by simply tagging your posts with #ShotoniPhone.

To see a few of the “Shot on iPhone” examples featured thus far, look below, then be sure to give the Apple Instagram account a follow.

Now delve into the secrets behind taking the perfect iPhone pictures.

Follow us on Instagram (@highsnobiety) for more photo highlights from around the world.

Not NYC, not LA.

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