Remember JNCO? The mall goth’s jeans of choice, JNCO jeans were the height of alternative fashion back in the days when Limp Bizkit ruled the airwaves, with their ridiculously wide legs and graffiti-inspired embroideries.
Riding the nu-metal wave, JNCO’s sales peaked at almost $200m in 1998, but the trend soon died, and the brand’s profits halved just one year later. The label’s founders, Jacques Yaakov Revah and Haim Milo Revah, shuttered their factory in the ’00s — although the brand is still going.
Now, Los Angeles luxe-streetwear label Rose In Good Faith has partnered with JNCO to reimagine the brand’s late ’90s juggalo aesthetic (woop woop!) via a six-piece collection. Included in the lineup are cropped hoodies, flame-adorned pants, denim vests and mesh jerseys.
Cuts are oversized to Hulk Hogan proportions, naturally, and prices are firmly at the high end of the spectrum — $330-$1,200.
Does the signify a revival? Wide-legged trousers are always a vibe, but even with all the ’90s and ’00s nostalgia that’s gripping the industry, JNCO’s proportions might be a bit too comical for modern tastes — but we’ll give you guys the benefit of the doubt if you do want to pull the trigger on some XXXL jeans.
JNCO x Rose In Good Faith drops via an online pop-up shop, which runs from August 17 till August 22.
RIGF also dropped some $770 Insane Clown Posse T-shirts a while back (fa-mi-ly, fa-mi-ly!).