As much as Air Jordans and limited collaborations with Tom Sachs or Virgil Abloh appeal to sneakerheads and tastemakers, there’s actually another shoe that is keeping the lights on at Nike, and it’s not the Air Monarch.
According to GQ and NPD’s Matt Powell, Nike’s Tanjun is the best-selling shoe in the United States. Priced at $65, the Roshe-like Tanjun is readily available, affordable, and offers a relatively innocuous design, which are all compelling qualities for shoppers at family stores like Shoe Carnival and Rack Room, two destinations that Powell points out specifically.
But perhaps the biggest contributor toward’s the shoe’s popularity is the fact that you can buy it right now in a range of agreeable colorways, without signing up for an app, waiting in line, or forking over resell prices.
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- Photography: Nike