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IKEA once again shows it understands internet culture just as well as Demna Gvasalia with its new ad campaign released just in time for the release of Apple’s iPhone 8. Among the post talked-about features of the iPhone 8 is, of course, wireless charging and IKEA took this opportunity to show off its wonderful RIGGAD lamp, which features wireless charging capabilities, naturally.

The campaign plays on some of Apple’s and Steve Jobs’ most famous quips, including “This changes everything.” and “One more thing…”

The Swedish design giant first released wireless charging products in 2015 and has been outfitting non-Apple smartphone users for years. Now, Apple fans can get in on the action with a huge range of wireless charging products by following the link below.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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