Heating things up this fall is Bershka with an on-point collab with multi-platinum (and multi-tattooed) Italian rap artist Fedez.

Designed between Fedez‘s native Milan and Bershka‘s Barcelona HQ, the capsule collection, titled Misunderstoood, represents the joining of two European cultural capitals with a nod to the European rap scene and Fedez’s trademark tattoos.

Spanning t-shirts, sweats, hoodies, tracksuit bottoms, the collection is an exercise in essential streetwear and instantly wearable wardrobe staples. Jersey cotton forms the backbone, with stitched acetate side stripes on the trackie bottoms appearing in yellow pops, while fabric-of-the-moment corduroy makes an appearance. Colors span monochrome and brown as a foundation, with on-trend pops of purple, pink and yellow for a subtle autumnal color palette. Accessories range from caps to patches

Stand out pieces for us, however, have to be the collection’s jackets and hoodies, including a two-piece corduroy jacket (complete with shearling hood) and bottoms, as well as the hoodie with embroidered tiger motif. Designed by famed Barcelona-based, Argentinian tattoo artist (and friend of Fedez himself), El Monga, the embroidery is based off of a similar tiger design that El Monga actually inked on Fedez’s hand.


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As for Fedez himself, the 27-year-old has already amassed some impressive career stats, with 41 platinum and 20 gold records—as well as various MTV award nominations–under his belt.

The Bershka x Fedez Misunderstoood collection drops October 6 at Bershka flagship stores worldwide and across Italy and Spain, alongside the Bershka, ASOS and T-Mall online stores.

Follow them on the IG, or Facebook, to stay in the loop. Next, read our interview with Fedez here.

Words by Jack Drummond
Branded Content Editor
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