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New retail concept, Reign has partnered up with tech giant Samsung for a new unique retail concept in New York City. Located in the Meatpacking District, the shopping space encompasses 1,600 interior square feet and a private courtyard. Prepare to take many Instagram photos when you enter. Inside features a 12-foot circular skylight that illuminates the white-washed exposed brick walls and white concrete floors with natural light. It enhances the shopping area making it the focal point of the space.

Thanks to Samsung’s advanced technology, the retail store is integrated with sound and visual technology shopping system that will enhance the client’s experience. Guests will be able to view exclusively developed content only available from inside the shop via a custom app. The Reign app helps merge e-commerce and brick and mortar into one allowing consumers access to online exclusive content while in the store.

Get ready to shop! The Reign store will be filled with many popular brand names including A.P.C., Balmain, Hender Scheme, IRO, Junn.J, Mykita x Masion Margiela, Our Legacy, Public School, R13, Rick Owens, Stone Island Shadow Project, Suicoke, SUPER by RETROSUPERFUTURE, Tim Coppens and Undercover.

Check out a detailed look inside the new Reign space in the gallery above, and make sure to visit the new downtown location at 807 Washington Street, New York, NY 10014.

In other Samsung news, check out our review of their Galaxy Note 8.

  • Photography: Thomas Welch / Highsnobiety.com
Words by Kyle Hodge
Staff Writer

New York based writer that pops flavor and drips sauce.

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