While we’re still marinating over Reebok’s recent announcement that Gucci Mane has joined the Reebok family, take a behind the scenes look at how his debut lookbook went down.

Gucci’s partnership with Reebok stems from his lifelong relationship with the brand having grown up with the Workout Plus when he was younger, so it was only natural that he put his own take on it. We got a behind the scenes look at their first lookbook campaign debuting Gucci’s very own Workout Plus sneaker.

No matter what Guwop gets involved in, he always manages to keep things lighthearted with a smile on his face. Check out the behind-the-scenes video above and peep Gucci’s take on the Workout Plus.

Words by Daniel So
Branded Content Editor

Not always there when you call, but I'm always online.

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